Palin’s debate strategy was dog-whistle white rural populism. Pure and simple Nixon playbook. Worked for him, worked for Reagan (Philadelphia and the welfare queens, set in the context of a long, racist record.) Race is significant but it isn’t everything: Bush Sr. could pull off the racism but couldn’t fake folksy next to Bubba Clinton. It’s a 2-part game essentially:
1) I am like you
2) They are not like us
The first part is the aw-shucks shit-kickin’ Where I’m from stuff. For the second part, they’ve added religion to the Obama equation to create a sort of compound Nation of Islam slash black liberation theology slash atheist character; (no one said it was internally coherent.)
Here’s a clarification: This approach is different from economic populism. Why? Economic populism can be translated directly into policy. Whether you agree or disagree with the arguments, saying CEO’s make too much money or that oil companies don’t need tax cuts is policy-translatable. If you talk about the middle class in your home town in terms of putting pay caps in the bailout or changing the tax structure, you can campaign on those details. And it’s a fair debate as to whether they’re good policies.
But this isn’t about that, this is I was born in a small town for everyday hard-workin’ ‘muricans from Main Street. It’s instinctively anti-intellectual, blames “eastern elites” for most everything, and features bow-tied pundits and New Yorkers unironically whining about “cosmopolitanism.” (PS this historically means “Jews.”) The leading lights of the party attack community organizers, and the party insists there’s no racial overtones even while the Pied Piper of Douchebaggery compares the profession to “thugs.”
Palin brought out I am like you in full force last night. (She didn’t bring They aren’t like us for two reasons: First, it works better in TV ads and speeches where it can’t be directly challenged; and second, obviously Biden is not the target.) So wrap yourself in a flag and a tractor for some highlights from the debate transcript:
…Joe Six-pack…
…hockey moms…
…let’s do what our parents told us…
…middle class of America which is where Todd and I have been all of our lives…
…Main Streeters like me….
…great American hero General Petraeus…
… dictators who hate America and hate what we stand for, with our freedoms…
…Oh, yeah, it’s so obvious I’m a Washington outsider….
…we need a little bit of reality from Wasilla Main Street there, brought to Washington, DC….
… god bless her, her reward is in heaven, right?…
…And I may not answer the questions that either the moderator or you want to hear, but I’m going to talk straight to the American people…
…my connection to the heartland of America…
…America is a nation of exceptionalism…
…I like being able to answer these tough questions without the filter, even, of the mainstream media…
…East Coast politicians…
…average, everyday American family like mine….
I don’t know if anyone remembers this, but watching the debate I just pictured the McCain strategists sitting around a table chanting “ONE OF US! ONE OF US!” as debate preparation.
So in terms of “winners?” I think Palin held up quite well considering they’d lowered the standards to the point where, as a friend of mine said, “the only way she can ‘lose’ is to call for the extermination of the Jews.” That said, it wasn’t a game-changer. She still looked like a student who’d pulled an all-nighter prepping for comps.
As for Senator Biden, he was fine. No runs, no hits, no errors. It wasn’t his debate to win or lose. He’s a known quantity, and no one would’ve tuned in to watch him debate Tim Pawlenty or Field Marshal Turkmenromney. The only unscripted moment was when he got choked up about being a single dad:
“The notion that somehow, because I’m a man, I don’t know what it’s like to raise two kids alone,’’ he said, “[that] I don’t know what it’s like to have a child you’re not sure is going to — is going to make it — I understand.’’
(Thing is, Biden has has cried before.) The Senator was notably disciplined. As Klein points out: While it may have been frustrating at times, it does speak well about Biden’s commitment to the ticket.)
So, summary? Palin beat expectations, but nothing consequential happened.

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Ludovic
[...] Veep review #2 Palin’s debate strategy was dog-whistle white rural populism. Pure and simple Nixon playbook. Worked for him, worked for Reagan (Philadelphia and the welfare queens, set in the context of a long, racist record.) Race is significant but it isn’t everything: Bush Sr. could pull off the racism but couldn’t fake folksy next to Bubba Clinton. It’s a 2-part game essentially: [...]