The London bus system sells advertising, and they aren’t terribly picky who they sell to. In June, ads on London buses carried a link to a website explaining that non-believers would “spend all eternity in torment in hell.” In response, journalist Ariane Sherine wrote in The Guardian that atheists should counter with their own bus advertisement. So they (we) did. Donations from individuals are pouring in, almost GBP 50,000 compared to the organizers‘ modest goal of raising 10,000. The British Humanist Society is also ponying up, while the world’s most prominant atheist has promised GBP 5,500 of his own. All this money will help put the following on the streets of London starting in January:
It’s a fun, cheery message. Good for Dawkins, Sherine, and all involved.