Slate’s technology writer Farhad Manjoo assembled some evidence supporting Senator Obama’s text message campaign. According to Green and Gerber, (shameless book pitch,) text messages deliver the effectiveness of canvassing at low low prices! Text messages, tailored to the recipient’s neighborhood and delivered in a casual “hello from Barack” style, give supporters friendly, personalized information about events, voting, and campaign volunteer opportunities.
But the text messages are just an example of an overall strategy to run a high-tech, well-messaged, forward-looking campaign. Here’s the contrast:
CHESTER, Pa., Oct 28 (Reuters) – Democratic presidential nominee Barack Obama launches an unprecedented television blitz on Wednesday to push his economic message on U.S. networks ranging from CBS and NBC to Comedy Central.
“His Republican rival John McCain plans to appear on CNN’s “Larry King Live.”
Larry freakin’ King is two years younger than McCain. So while Obama is texting his supporters for house parties, the GOP is recruiting 40-year-old “Young Eagles.” The Obama campaign has nailed the font and logo, delivering slickly-packaged style and substance through youth-friendly mediums. A glance at the Obama buttons page reveals small variations on the ubiquitous logo tailored to independents, sportsmen, veterans, and Asian-Americans among others, as well as state-name logos.
Campaigns have been “selling candidates like soap flakes” forever, but it isn’t as easy at it looks. The website typography.com described the McCain-Palin font as “down-market luxe,” comparing it to low-end aftershave: